What is the cost of poor service in hospital delivery systems?

Presently, slower deliveries from Pharmacy could result in a patient waiting longer for pain meds and slow delivery of blood samples to the lab could result in the need of a re-test… or even result in postponing a scheduled procedure.  This slower than “expected delivery” would negatively impact the hospital’s effective and efficient execution of their care plan for the patient.  However, how do you identify these negative impacts and associate a cost to them?

In Pursuit of Preventive Medicine

By Matthew Kopetsky

During grad school, I benefitted from the mentorship of one of healthcare’s masters of change, David Gustafson.  During his more than 40 years as a professor in the University of Wisconsin’s Industrial and Systems Engineering Department, he has directed the NIATx, CHESS, been the principal investigator of the TECC project, chaired the department, and found time to mentor, in addition to myself, two of my relatives.  I remember, during one of Gustafson’s guest lectures in a change management course, his account of the inspiration for the Network for the Improvement of Addiction Treatment (NIATx).  Instead of reading about addiction, he actually posed as an addict and actively pursued recovery, eventually checking himself in to rehab for several weeks.  The broken processes and unsupportive rehabilitation environment that he observed shocked him enough that he has dedicated decades of his life to improving them.

A few months ago, I accidently had my own Gustafson-esque inspirational experience as a consumer of healthcare.  It had been several years since my last physical and, as a healthcare consultant, I began to feel hypocritical not maintaining my own personal long-term health plan.  My intentions were noble – pursuing preventive medicine – however, the experience left me wondering why, despite my good health, that I even bothered.

Finding a PCP

A family friend Physician suggested that I pursue a Primary Care Physician (PCP) in my area who is known for being “great with young, healthy males.”  Unfortunately, due to my travel schedule, I’m only available for appointments on Fridays and he only saw patients Monday through Thursday.  So, since the Physician practiced within the network of a large medical teaching facility, the receptionist suggested that I see a Resident.  My appointment was made for the following Friday and I assumed that the all-important “referral” had just taken place.

Getting to the Appointment

Since I hadn’t received driving directions after making my appointment, I arrived (early) at the address listed on all of the pre-appointment paperwork that I had received in the mail and already filled out.  After many blank stares from the business office personnel who had sent me snail mail, I finally obtained the Resident’s number and learned that he was at an office on the other side of town.

The Appointment

Two hours after my appointment was supposed to occur, I was in an exam room with a Resident (and my boss was wondering why I still wasn’t back from my appointment).  The Resident asked me why I was there and, after I explained my desire to get a physical so that I could have peace-of-mind for another several years, he was shocked that I would get a physical in perfectly good health.  In response to being asked what I would like him to do, I suggested several things which I thought to be normal male physical protocol.

The Bill

Several months later, while enjoying my healthy peace-of-mind, I received my hospital bill for the charges which my insurance company deemed Patient Responsibility (~$200).  Then, a couple weeks later, I received the entire Physician Bill because my insurance company had denied the entire Physician balance, deeming the visit out of network (~$400).  So, after an inconvenient visit to a Physician for preventive reasons, I was left with a $600 bill and the quality of my health was exactly the same.  Unfortunately, most consumers don’t understand their insurance plan’s detailed Explanation of Benefits (EOB) well enough to know when charges are denied in error (in defense of consumers, I have had to review EOBs professionally and they can be very confusing).  Since I knew the referral for my care was legitimately from the office of my PCP, I pursued an appeal of the denied Physician charges.  After several phone calls, I was informed that I could either fax or mail a formal appeal of the denial decision to my insurance company (no e-mail since the process needed to be as difficult as possible).  After the fax number that I was provided didn’t work, I sent an old-fashioned letter and hoped that (in 4-6 weeks) my appeal would be honored (and my credit score wouldn’t be affected by my delinquent Physician balance).  Fortunately, the insurance company approved my appeal and paid nearly the entire ~$400 Physician balance.

 

What would Gustafson do?

“…hopefully by the time my loved ones need complex critical care, I will have solved enough of the simple issues that their healthcare experience will be more positive.”

Unfortunately, the healthcare industry hasn’t evolved into the most user friendly experience.  Even when consumers try to be proactive about their care, it is at the very least an inconvenience.  However, in my non-urgent care experience, there are many simple things that could have been handled differently which would have left me with a more positive experience.  The biggest positive outcome from my experience was a revitalizing reminder of what inspired me to enter the healthcare field – hopefully by the time my loved ones need complex critical care, I will have solved enough of the simple issues that their healthcare experience will be more positive.

What’s Your Improvement Mantra?

By Tom Best

Even if you’re not a football fan, you’ve probably heard phrases like these before:

  • Our team just needs to “get a win”, and we’ll turn this program around!
  • Let’s prepare for “one game at a time”, and in the long-run we’ll end up on top!

Successful coaches have used such phrases to make seemingly impossible goals feasible.  I’ve also found these two phrases helpful in guiding healthcare improvement efforts.

“Get a win”

While many projects require long-term effort to achieve sustained improvements, we sometimes undervalue the benefits of a short-term “win.”

I once worked with a hospital to increase the reliability of their med and lab specimen transportation system.  The bulk of items were transported via pneumatic tubes.  To the frustration of many, tubes were often unavailable.  Hoarding tubes at each care unit only seemed to make matters worse.  As a result, many had deemed this problem too difficult to fix. 

To start the project, our team decided that I set aside an afternoon to walk from unit to unit, releasing any stockpile of extra tubes back into the system (with help from unit management). 

As you might guess, I wasn’t too excited to build a reputation as the tube police.  But, you know what?  The effort served its purpose.  Although the improvements to tube availability were short-lived, a primary goal of our project became crystal clear to unit management after only one afternoon’s work. 

To sustain improvement, we implemented an annual education competency for all clinical staff on the proper usage of the tube system.  But the initial walkabout was just the “win” we needed to get improvement started.  It effectively communicated our long-term improvement goals, and demonstrated that we were going to address this problem directly.

“One game at a time”

Another project aimed to reduce the frequency of mislabeled lab specimens.  While the definition of a properly-labeled specimen was practically universal, each care unit had a different set of challenges impeding proper labeling.  It was next to impossible to recommend one solution for all units; previous efforts along these lines had not fixed the problems.

Our team decided that labeling procedures throughout the hospital should be addressed sequentially, group by group.  We first analyzed data to identify departments with a high percentage of mislabeled specimens.  We then started working with one department at a time.  We used a standard framework to guide our efforts (i.e. the SEIPS Model) but the details of the approach were dependent on the situational factors, such as the initial level of leadership engagement and the current state of the unit’s labeling process.  During these efforts, we shared our progress with the rest of the organization, highlighting the improvements that resulted in the areas we had visited.

There is a word of caution when applying the “one game at a time” mantra.  If misinterpreted, it can produce unsustainable improvements.  In our context, after moving to the next unit’s specimen labeling procedures, the team still needed to periodically circle-back with previously-visited units to ensure the problems were permanently fixed.  Revisiting an area can be done efficiently if standardized data collection and reporting mechanisms are in place.

In closing, “get a win” and “one game at a time” are just two mantras that apply across multiple industries. 

What other phrases guide your healthcare improvement work?

Applying Manufacturing Quality Paradigms to Healthcare in South Africa

By Maria Treurnicht

Quality management has played a vital role in the improvement of effectiveness and efficiency in the manufacturing industry. Over the past century the manufacturing industry has grown systematically in the way quality is understood and managed. The focus on quality and effectiveness in the manufacturing industry is largely a result of the competitiveness in this industry. Public healthcare, in contrast, especially in the developing world, is not driven by competition. Public healthcare could therefore benefit considerably from using quality management principles of the manufacturing industry. In this post I will discuss how different manufacturing quality paradigms correlate to South African public healthcare provision.

Custom-Craft Paradigm

This paradigm is best explained using the primitive example of a blacksmith making swords exactly to their customers’ specifications.  Kings and knights had their swords made to fit their exact specifications. The direct communication between the craftsman and the customer assured a high quality product and high customer satisfaction. Nevertheless, this time-consuming and costly process had a low production rate that made it infeasible for the general population to have custom-made swords. This paradigm closely correlates to private practice consultations where patients can make direct appointments with their GP. The quality of care received is of a high standard, but unfortunately these consultations have high cost implications and are time-consuming.

Mass Production Paradigm

Thanks to Henry Ford, assembly line manufactured cars and appliances changed the lives of the middle class of the world. Mass production of standardized parts allowed for almost continuous improvement of efficiency and reduction of real costs since the 1920’s. In 2004, the national antiretroviral (ARV) treatment program was launched in South Africa. This led to the introduction of many ARV clinics that specialize in ARV treatment to HIV-infected individuals. Another application of mass production in South African healthcare is the introduction of tuberculosis clinics and hospitals. Through specializing on specific treatments and thus improving their productivity, these clinics are able to implement lean processes. Therefore these mass production healthcare facilities are able to deliver services efficiently, while providing quality care to the large proportion of HIV patients in South Africa. However, in cases where a patient does not fit the typical profile, it is likely that the ARV clinic would refer the patient to a hospital. These patients are therefore examined twice, consuming unnecessary resources, similar to unnecessary production that is targeted as waste. Nevertheless, just like mass production reduced costs and improved accessibility for the broad population, the ARV clinics are effectively bringing basic healthcare to the broad population.

Mass Customization Paradigm

Mass customization is a paradigm that combines the custom-craft and mass production paradigms to produce products or services that have near mass production efficiency and simultaneously meet individual customers’ needs. The Primary Health Care model where patients visit low-level care facilities and are referred for specialist care could be argued as mass customization. The referral process contains elements of both mass production and custom-craft. Administrative processes during the referral are standardized whereas consultations are customized and specific patient need focused. Unfortunately the referral system requires transportation and accommodation, moving away from the manufacturing paradigm of sustained effectiveness, when moving from mass production to mass customization.

The introduction of telemedicine referrals in South Africa is playing a vital role in improving mass customization processes. Telemedicine, using Information and Communication Technologies (ICT) in patient referrals, reduces the need to transport patients between hospitals. Telemedicine could improve the quality of a consultation by including a remote specialist using ICT. The standardization of these telemedicine and other healthcare processes is the Industrial Engineer’s opportunity to play a similar role in healthcare as in the manufacturing industry, to bring quality care to the general population, specifically in the developing world.

The History of Electronic Health Records (EHR)

By Matthew Kopetsky

Hippocrates mandated the first known medical records in the fifth centry B.C. so that records could be passed on to other physicians. 2400 years later, medical records went digital. Today, the Electronic Health Records (EHR) market is very complex (the Electronic Medical Records [EMR] market even more so). On a regular basis I try to help the Health Systems that I work with to determine if their current system is effective enough and which software program can provide their operational silver bullet. How did we get here? To better answer this question, I created the following timeline, summarizing the humble, yet revolutionary, beginnings of Electronic Health Records.

EHR History Timeline

The History of Electronic Health Records (EHR) Development Timeline

Sources:

  1. Epic Systems: An Epic timeline
  2. Problem-Oriented Medical Information Systems
  3. Medical Records that Guide and Teach (Weed)
  4. NASBHC – History of EMR
  5. NIH – Electronic Health Records Overview
  6. Computer Stored Ambulatory Record (COSTAR)
  7. Regenstrief Medical Record System (RMRS)
  8. The Medical Record (TMR)
  9. THERESA
  10. Composite Health Care System
  11. VistA
  12. Technicon Data Systems
  13. Allscripts
  14. eClinicalWorks News
Readers: If EMRs have been around since the 60’s, why is it taking so long to fully integrate electronic health information management into the care environment?

Single-Payer Healthcare – Part 1: Benefits
Reducing Waste in the Hospital Revenue Cycle

By Matthew Kopetsky

On 5-26-11, Vermont became the first state to sign a bill into law mandating the development of a statewide single-payer healthcare system.   In this two-part post, Tom Best and I will explore the potential implications of single-payer healthcare – both positive and negative.

Although the critical path in implementing Vermont’s new system (called Green Mountain Care) is estimated to be a minimum of six years, in my current world of hospital revenue cycle improvement, this development brings with it exciting implications for my good friend TIM WOOD:

T:  Transportation
Although most large payers today process claims and communicate with healthcare providers electronically, some small payers still require faxing, phone calls, or even mailing documents such as required medical records.  This inefficient means of communication could be eliminated and claims could instead be sent electronically to a single-payer.  Additionally, many payers rely on intermediary companies to produce Electronic Remittance Advice (ERA) files (835s).  These intermediaries provide 835s for numerous payers all in one bulk file and if delayed in processing payments, money from every payer could be delayed.  With one payer, there is less opportunity for variability in this process.  Finally, technical and procedural support could be much more readily available and in a closer physical proximity.  Healthcare providers would no longer have to work with out-of-state or even overseas support for claim processing issues.

I:  Inventory
By Little’s Law, a decrease in processing time will eventually result in an overall decrease in inventory in steady state.  If a single-payer is successful in achieving larger efficiency gains than individual payers are currently capable of, the volume of pending, Work In Process (WIP) claims will be reduced.  In practice, I have seen commercial payers averaging about 28 days from submission of a claim to actually paying it.  I have seen Medicare, however, average merely 19 days from submission to payment.  Whether Vermont is able to achieve these same processing times that have been achieved on the federal level is yet to be seen and will be explored further in the opposition article.

Payer Timely Filing Claim
Submission Deadline
Timely Filing Appeal
Submission Deadline
Aetna 180 days 365 days
Beech Street PPO 90 days 90 days
Beech Street W/C 90 days 90 days
Blue Cross Healthy Families 90 days 90 days
Blue Cross MCS 180 days 180 days
Blue Cross 90 days 90 days
Blue Cross Non-MCS 180 days 180 days
Blue Cross Out of State 180 days N/A
Blue Cross W/C 180 days N/A
Blue Shield 180 days 180 days
Brown & Toland 180 days N/A
Care Advantage 180 days N/A
Caremore 90 days 90 days
CCN N/A N/A
Champus-Tricare/Triwest 365 days N/A
Choicecare Humana PPO 365 days 365 days
Cigna 180 days 365 days
First Health/CCN N/A 180 days
Greatwest/One Health 90 days 90 days
Health Net 180 days 365 days
Hills Physicians 180 days 180 days
Interplan N/A 365 days
Kaiser 180 days 180 days
Multiplan 360 days 365 days
On Lok Senior 365 days 365 days
Pacificare Commercial 120 days N/A
Pacificare UHC EPO/POS 120 days 120 days
Pacificare UHC HMO 120 days 180 days
Pacificare UHC PPO 120 days 365 days
PHCS 360 days 365 days
PHCS PPO 90 days N/A
Physicians Foundation N/A 180 days
PMGSJ Follow Health Plan Follow Health Plan
SJMG 60 days N/A
SCCIPA 150 days N/A
SCAN 180 days 365 days
SCFHP Medicare Advantage 120 days N/A
Secure Horizons-UHC 120 days N/A
Three Rivers Provider Network N/A 180 days
UHC 180 days N/A
Valley Health Plan Commercial 180 days 180 days
Valley Health Plan Medi-Cal 90 days 90 days

M:  Motion
The hundreds of payers that compete in the current healthcare world each bring with them shockingly different technological capabilities, payment contracts, expected reimbursement amounts, and processing requirements.  As one example of the standardization that hospital billing and claim follow-up offices would benefit from, a list of timely filing requirements for many of the current California payers is included to the right.  The difficulty in tracking the statuses of thousands of claims as they approach the hundreds of different timely filing deadlines would be streamlined under a single-payer system and healthcare organizations will collect many claims which were previously written off.

W:  Waiting
For healthcare organizations, following-up on claims pending hundreds of different payers (each with different contracts and requirements) is very time consuming.  A single-payer could maintain a single source of the statuses of all of an organization’s pending claims.  The availability of online claim statuses could greatly reduce the need to follow-up on claims and one day it could even become unnecessary.  However, this process change, while greatly simplifying hospital processes, places a much greater burden on the single-payer entity (Tom will explore this further in Part 2).

O:  Over-processing
With many payer contracts requiring different levels of detail for payment of a claim, excessive amounts of detail are often also provided unnecessarily to the less stringent payers.  For instance, a complete 100+ page medical record may be provided to a payer when only a small section of the record was actually required to process the claim.  This excessive work could be avoided because organizations would only have a single contract to adhere to.

O:  Over-production
Since tracking payers’ receipt of claims sent both electronically and hardcopy can be difficult, many claims are sent to a payer more than once before payment is actually received.  A single-payer will hopefully greatly improve this process.

Upstream from the revenue cycle, doctors would no longer be incentivized to issue unnecessary medical tests/treatment and overall cost of care will hopefully subside.  However, Vermont’s plans to curb preventative medicine and the legal ramifications of medical malpractice remain to be seen.

D:  Defects
Complex payer requirements, coupled with the ever changing world of procedure codes (ICD-10 will replace ICD-9 in the US on 10/1/13), can result in claims being billed to payers incorrectly.  Incorrect claims, and hence the need to send corrected ones, will hopefully be greatly reduced with a single-payer.

This article is continued in Part 2 – Opposition:  Don’t Scrap Multi-Payer Healthcare – Redesign it!

Single-Payer Healthcare – Part 2: Opposition
Don’t Scrap Multi-Payer Healthcare – Redesign it!

By Tom Best

A major difference between single- and multi-payer insurance is the level of choice.  The single-payer system significantly limits the health insurance options for individuals and companies.

I’m not saying anything new here.  Many of us acknowledge this difference.  Some of us are comfortable with sacrificing choice on this manner if that sacrifice leads to the better care for society and stalls or stops the rise of healthcare costs.

I emphasize the “if” in the previous paragraph.  In my opinion, that “if” is unrealistic:  I believe healthcare costs to society will not decrease and care will not improve by switching to a single-payer system.  A redesigned version of the multi-payer system has a better chance of achieving those goals.  TIM WOOD chimed in with some support:

T:  Transportation
The private and public development of useful digital networks for sharing health information between providers and payers is already occurring in our multi-payer system.  A single-payer umbrella would only help the adoption process if it (1) improved the results and/or (2) expedited the design and implementation when its valuable to do so.

  1. If any single-payer oversees the implementation of the networks, it will (at best) only introduce additional communication requirements between the entity’s oversight body and the developers.  At worst, the overseers will take some of the developers’ losses as their own (and redirect those losses onto taxpayers), stifle developer competition before the market determines the best option, and thus reduce the quality of the networks in the long run.
  2. Instead of expediting the adoption of the networks by eliminating the payers who aren’t on-board, I agree with an indirect approach:  a third-party regulator incentivizes the current multitude of providers to utilize these networks.

I:  Inventory
There are no guarantees that a single-payer system will reduce processing time or total WIP.  On the other hand, if the single-payer creates a bottleneck in claims processing (e.g. an approval checkpoint with limited capacity to quickly manage a large volume of claims), overall processing time may actually increase over the multi-payer model.  High processing variability would still be likely, since the volume of claims through a single-payer would require division of responsibility within the single-payer’s umbrella to address them quickly (e.g. state-level or city-level microcosms of the overall entity).

The leaders in a multi-payer system will find ways to reduce their own process inefficiencies if the market rewards them for doing so.  A single-payer system will only extend the current “top-down” incentives (e.g. P4P), and the rewards and punishments from these new incentives may or may not be necessary or realized in a less-regulated market.  Even a small payer may be able to process a particularly complex type of claim more quickly and effectively than a large payer, and thus capture enough of this market segment to remain viable as a company and benefit society with its superior service.

M:  Motion
To me, Motion is a reference to the activities of those completing the work, and Transportation references the movement of the work itself.  Both a single and multi-payer system will have similar potential for wasted Motion, since the single-payer would need a very large operating budget to satisfy the total demand of the multi-payer system.

In addition, true reductions in Motion waste will require a careful analysis in either payer system.  One way in which a governing regulator could be beneficial in this model is to provide a central network for expertise in addressing wasted Motion in this office environment.  Industrial engineers trained in Human Factors would be a good fit for this role.

W:  Waiting
In addition to the WIP arguments above, there are other reasons why Waiting (in its general sense) will increase in a single-payer system.  Without competition from other payers, it’s less likely that the single-payer can sustain a burning platform for improvement.  While the initial leadership of a single-payer system may be motivated to eliminate the current problems with claims processing, the lack of a third party also trying their best to make profit in the industry will make it very difficult for successive leaders to maintain the same level of effort and incentives towards substantial improvement.  As a result, society would have to wait a long time for these changes, especially if those changes were initiated only by a select few at the top of the single-payer’s long hierarchy.

O:  Overprocessing
The tendency in a single-payer system may be to eliminate some necessary variation in the claims processing work system, in favor of the simplicity and feasibility of “over-standardization” and a “single contract” like my colleague Matthew mentions.  If the single payer does eliminate necessary process variation, it may result in a simplified process, but the process might impose potentially unnecessary actions on a given claim (e.g. double-checks) just to satisfy the requirements of all the different original types of claims.  These unnecessary actions are (to me) the same as overprocessing.

O:  Overproduction
In a broad sense, overproduction is providing products or services where they are not needed or desired by customers.  In this sense, overproduction helps us define the universal coverage that may or may not be mandated by a single-payer system.  In my novice opinion, there are a variety of strong arguments for and against mandated, universal coverage, and it’s likely that a carefully designed compromise is the solution with the least waste.  Either way, it seems feasible to incorporate this compromise in a multi-payer system.

D:  Defects
Let’s step back from insurance claims processing and consider how we prevent defects in general.  There are three categories of defect detection (in order of their strength):  auto-correction, auto-shut-down, and warnings. 

It is difficult to develop a truly practical auto-correction solution, but such development arguably has a higher chance for success in an organizational structure with competition.  Even if the single-payer system manages to keep competition intact, they will likely increase the current level of supervision of those who develop the ideas, and decrease the means (e.g. $) for the competitors to test their ideas.  In summary, the single-payer can only further stifle the current pace of progress toward error-reduction in our already regulated multi-payer system.

Also read Part 1 – Benefits: Reducing Waste in the Hospital Revenue Cycle.

 

Conclusion

By Matthew Kopetsky and Tom Best

A single-payer system may succeed in simplifying the revenue cycle from a provider/hospital’s perspective by refocusing the need for process improvement and standardization on the single-payer itself.  However, the long-term success of either single-payer healthcare or multi-payer healthcare will depend on the ability to eliminate waste and pursue continuous incremental improvement.  If our nation’s healthcare can establish and sustain this burning desire for improvement in a single-payer, it may be successful.  If not, the spirit of competition that only a multi-payer healthcare system can bring may be required.

Field Note: Infection Prevention in Outpatient Settings

By Alina Hsu

The CDC recently published a new infection prevention guide and checklist specifically for health care providers in outpatient care settings such as endoscopy clinics, surgery centers, primary care offices, and pain management clinics.”

According to the CDC, more than three-quarters of all the operations in the United States are performed at outpatient facilities.  “Patients deserve the same basic levels of protection in a hospital or any other healthcare setting,” said Michael Bell, M.D., deputy director of CDC’s Division of Healthcare Quality Promotion.  “Failure to follow standard precautions … cannot be tolerated.”

The guidelines recommend specific procedures or practices in the following areas:  administrative, educational, HAI surveillance/reporting, hand hygiene, use of personal protective equipment, injection safety, environmental cleaning, sterilization of medical equipment, respiratory hygiene, and triage of potentially infectious patients.

In hospitals, implementation of infection control programs lags far behind our knowledge of best practices.  The missing element appears to be the sustained will or commitment of organizational leaders.   Certainly, if the commitment is there, Industrial Engineers and other process improvement professionals can help with the execution.

Reflections: Project ECHO, Quality and Leadership

By Alina Hsu

As I described in an earlier post, Project Echo is an innovative approach to delivering specialist care for complex chronic conditions to remote and/or underserved populations.  It has been shown to be as effective for treating hepatitis C as care in an academic medical center.

Primary care clinicians who have participated in this project with Dr. Arora are uniformly enthusiastic and personally grateful to Dr. Arora for enabling them to better care for their patients and for enriching their practice.  In a comment to a post on The Healthcare Blog, a community clinician remarked

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Reflections: CT Radiation Risk and Informed Consent

By Alina Hsu

Perhaps as a result of the body of research documenting physicians’ ignorance of CT radiation risks, Richard C. Smelka, MD, author of a Medscape blog on radiology, reports that a “plethora” of physicians have contacted him about improving the way they inform patients of the risks.  He provides three samples of new imaging informed consent forms in this post

Among  those physicians who are aware of the risks, some worry that giving patients accurate information would be too scary, and patients would avoid needed diagnostic scans.  There is some anecdotal evidence that this is not the case:  patients are quite capable of understanding the small incremental risk and comparing this with the diagnostic value of CT or other imaging tools.  Even if it were the case that patients judged the diagnostic scans to be too risky, that is no reason for physicians to fail to disclose the risks:  physicians must respect the patient’s judgment.  And the second sample in the above post, from Steven Birnbaum, MD of Southern New Hampshire Medical Center is a stellar example of frank, respectful, understandable, and accurate information.  (It is also non-scary.) 

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